Birender Ahluwalia

In a world where personal and professional challenges seem relentless, the science of a positive mind set is more than a motivational slogan—it’s a blueprint for real, measurable transformation. Modern mindset workshops don’t rely on empty platitudes. Instead, leaders like The Positivity Company are leveraging mindset neuroscience, the latest in applied positive psychology, and evidence-based […]

In today’s fast-paced world, the importance of developing a positive mindset cannot be overstated. With stress and mental fatigue becoming commonplace, more individuals, teams, and organizations are turning to a positive psychology workshop to boost well-being, enhance performance, and foster genuine happiness. But what exactly happens at a positive psychology workshop, and how can it

Positive psychology goes beyond seeing the glass half-full. This field, as promoted by thought leaders such as Mr. Birender Ahluwalia of The Positivity Company, is a practical science-backed strategy to boost performance, well-being and resilience. We’ve broken down 7 key principles of positive psychology that you can apply right away. They combine the wisdom of

In the realm of B2B sales, understanding the principles of persuasion and the psychology behind buyer behavior is essential for success. Dr. Robert Cialdini’s groundbreaking work on influence and persuasion has provided valuable insights that can be applied to the world of B2B sales. In this post, we’ll explore Cialdini’s principles and their applications in

In the world of B2B sales, addressing the Fears, Uncertainties, and Doubts (FUDs) that corporate buyers often harbor is paramount to building trust and closing deals. Empathy plays a pivotal role in uncovering the true needs behind these concerns and establishing a meaningful connection with potential clients. In this post, we’ll explore the typical FUDs

In the world of B2B sales, trust is the bedrock upon which successful partnerships are built. The Mishra and Mishra model of ROCC and trust—Reliability, Openness, Competence, and Compassion—provides a comprehensive framework for understanding the multifaceted role of trust in B2B sales. In this post, we’ll explore the significance of trust and outline detailed steps

In the realm of B2B sales, a prevailing truth often overlooked is that people buy emotionally and then seek rational justification for their decisions. In this post, we’ll delve into the compelling concept that emotions are the driving force behind B2B buying decisions and explore the crucial role of empathy in understanding and harnessing this

In the world of B2B sales, logic, data, and ROI calculations often take center stage. However, the role of emotions in the B2B sales process is a powerful yet often underestimated factor. In this post, we’ll explore how emotions play a crucial role in forging authentic connections and driving success in B2B sales. Understanding Emotional

Unlocking Sales Excellence: Crafting a Winning Sales Playbook in B2B Sales Training Programs In the competitive world of B2B sales, having a well-crafted sales playbook is the secret sauce for achieving excellence and delivering outstanding results. In this article, we will dive into the essential steps to create a sales playbook that truly works for

In the fast-paced world of B2B sales, staying ahead of the curve is essential for success. Over the years, B2B sales methodologies have evolved significantly to adapt to changing customer behaviors, technological advancements, and market dynamics. In this article, we’ll explore the fascinating journey of how B2B sales methodologies have evolved, including the influential Challenger